Broadband, full fibre, dedicated line — what's the difference?
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Three levels of the same thing: a connection to the internet. Ordinary broadband is the cheapest — shared with your neighbours, and fixed when the network gets round to it. Full fibre is much faster, but still shared and still fixed on a best-efforts basis. A dedicated line is yours alone, with a guaranteed fix time — typically 5–10× the price, but in a different league for reliability.
Do we need a dedicated line?
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Probably not — most small businesses do fine on full fibre with a 4G backup. Dedicated lines make sense for head offices, busy phone operations, and anywhere half an hour offline costs more than the price difference for a year. For most 30-person offices, fast full fibre plus a 4G backup is the right answer at less than a third of the cost.
What happens when our line goes down?
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We see it before you do; the 4G backup kicks in automatically. Every line is watched automatically, so a drop is spotted whenever it happens: the backup takes over within seconds and we report the fault to the network. Most outages, your team never even notices.
How long does install take?
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Full fibre is 4–8 weeks; dedicated lines are 8–16 weeks. It depends on whether fibre already runs into your building. We get a real installation date from the network during quoting, not a sales team's hopeful one. If timing is critical we order with an overlap, so the new line is up before the old one goes off.
Are you tied to one network?
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No — we use whichever network is best at your address. Beyond the main BT/Openreach network there are newer fibre networks (CityFibre, Hyperoptic, Community Fibre and more) that often install faster and cost less. We check all of them at your postcode and recommend the best one — sometimes that's Openreach, often it isn't.